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Gulf Power’s “Energy Select” Program Places Energy Efficiency in Consumers’ Hands

As early as 1989, Gulf Power began to develop, with the help of the Florida Public Service Commission, an effective demand-side management program that encourages customer participation without sacrificing load control and verification of the grid. After years of development, Gulf Power officially launched Energy Select in 2000 as part of its broader EarthCents program and quickly gained attention as the first utility to provide a fully automated critical peak pricing program in the United States.